Their innovative approach leverages relationships, data, and proximity commerce. With operations currently running in 35 apartment communities and a pipeline of a dozen more, Dusminute has solidified its position as the go-to destination for convenient shopping within these communities.ĭusminute stands to benefit from substantial growth potential as the number of residents in gated communities is projected to more than double by 2030.įounded by Apoorva Mishra, Ankita Asai, and Nikhil Gupta, Dusminute is transforming the grocery ordering experience for residents in gated communities. We want to capture a key market like Bangalore, build a profitable business and then enter newer markets in India.”ĭusminute has achieved remarkable success as Karnataka’s leading convenience store chain exclusively serving apartment complexes. This investment will help us to scale up in Bangalore and turn operationally profitable within the coming months. Dusminute redefines both the offline and online experience for its consumers. With a low CAC and a captive audience, Dusminute’s profitable business model positions it as a leading player in serving the grocery needs of affluent residents.Īpoorva Mishra, CEO, Dusminute says, “Omni channel is the future of retail and it’s here already. Its niche focus on apartment complexes and its innovative omni-channel model combining a superstore and superapp sets it apart, offering convenience, high-quality products, and addressing concerns of product quality and delivery time. We believe such a hybrid model has the potential to emerge as a good alternative to users and will establish itself as a recognizable brand in coming times.”ĭusminute plans to expand its operations to the top 7-8 cities in India, leveraging its successful foundation and meeting the growing demand for convenient grocery solutions within apartment complexes. In-society stores make customers more comfortable in buying and exchanging products and the home delivery provided adds convenience with a familiar touch of kirana stores. It blends the best of both worlds, of a quick-commerce operator as a quick delivery provider and the convenience and healthy unit economics of a neighbourhood kirana store. Vice President, Inflection Point Ventures, says, “DusMinute is aiming to take quick commerce a notch higher by leveraging an omni channel approach. Nikhil Gupta, the COO, focuses on efficient operations, with prior entrepreneurial experience at Gapoon and a background at Fractal. Ankita Asai, the CPO, specializes in product development, processes and growth, having also founded Gapoon and worked at Schlumberger. Apoorva Mishra, CEO, Dusminute is an expert in key operation areas like finance, business operations and strategy, honed through his experience as the founder of Gapoon and previous roles at EXL and Fractal. Tech degrees from prestigious institutions like IIT Kanpur and IIT Delhi. Dusminute was founded by Apoorva Mishra, Ankita Asai, and Nikhil Gupta, who bring with them a strong academic background with B.
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